In terms of understanding whether we are Fujitsu or PFU EMEA, the simple answer is that we’re both. To our Channel Partners we are PFU EMEA, illustrating commitment to our area of expertise, and to our relationships with them.

Being a specialist company within the group, the Fujitsu brand values are incorporated into everything we do, and it is indeed one of the brands within our brand family.

We are also a business that is committed to working responsibly. We believe that by conducting our activities in accordance with the Fujitsu Way, we maximise the value of the Fujitsu Group and promote a unified direction, better serve our customers and business partners, and enhance our contribution to the communities in which we operate and to society as a whole.